Mocking'U — say it, then take it back

Say it. Then take it back.

DROP 01 — 120 PIECES — NEW CAIROEnter the dropShop all 33 pieces
LAUNCH PRICES — SHIPPING INCLUDED

Everything the shop sells

Both prices hold while Drop 01 is open. The struck figure beside each is what it goes back to when the run closes.

No shipping line, no card fees, no minimum. You pay the courier.

The printed name, with the final letter set in red and the proofreading mark below it.
He’s My Happy EndingHAPPY ENDING
A large signature in black on mint cotton, with two words in red beneath it.
Mrs. Always RightALWAYS
Three stacked lines of type with a red asterisk, and the qualification set small below.
I Changed the EndingCHANGED
She’s My Plot TwistPLOT TWIST
My Favorite PlotPLOT
Mr. RightRIGHT
Best Part of My StoryBEST PART
I Wrote the StoryWROTE
His PeacePEACE
My Favorite ChapterFAVORITE
Also Taken.ALSO
Worth Every PageWORTH
Loud OneLOUD
I Said “Hi”HI
I NavigateNAVIGATE
Her ProblemHER
Green Flag FoundFOUND
My GirlGIRL

21 of 33 in the drop

All 33 pieces

Drop 01

DROP 01 — 120 PIECES — NEW CAIRO
MR.RIGHTE on the white tee, printed 250 by 65 millimetres across the centre chest.
MR.RIGHTE LE 1’250You are right about most of it. We printed the rest the way you said it.
My Boy on the mint tee, printed 250 by 65 millimetres across the centre chest.
My Boy LE 1’250He already knows. Tell him anyway, then blame the shirt for saying it.
BEST DECISION EVER* on the white tee, printed 250 by 65 millimetres across the centre chest.
BEST DECISION EVER* LE 1’250Best call you ever made. The asterisk is ours, and you can point at it.
All 33 piecesTHE WHOLE DROP

The fabric

Combed Giza cotton at Ne 40s, knitted to 180 GSM as a single jersey. Extra-long staple, which is why the surface stays smooth after a wash rather than pilling at the shoulder.

Cut and sewn in a workshop in Greater Cairo that runs eleven machines and takes work in hundreds, not thousands. We have not put its name on the internet yet, and that is our caution rather than theirs.

DROP 01 — 120 PIECES — NEW CAIRO

The drop opens once

One hundred and twenty pieces, sixty white and sixty mint green, sizes XS to XL, cut in one run.

Every piece in the drop is LE 1’250 for the launch, shipping included, and your own line is LE 1’450. The struck price beside each is what it goes back to when the run closes.

How the drop works
VIP MEMBERSHIP — ONE IN EVERY BOX

A card comes in the box

The card carries 15% off your next order. Not this one — the piece in the box you found it in is never discounted.

Scan it, give us the number you ordered with, and it hands you back a code of your own. That code is the fifteen per cent, and it is also what you give anybody who asks about the shirt.